The opportunity
A service your clients want, that used to be impossible to scale.
Cost-to-serve and true profitability analysis is one of the most valuable things an advisor can offer, and one of the hardest to deliver at a margin. Done by hand, it ties up your most experienced people for months on work that's different every time. Most firms either turn it away or absorb it as a loss-leader.
That's the same barrier CostCtrl was built to remove. The methodology was never the problem; the cost and effort of delivering it was. With CostCtrl behind you, a capability that used to demand a specialist team becomes a repeatable engagement you can offer across your client base, with the rigour intact and the delivery effort a fraction of what it was.
You add a high-value service line. Your clients get an answer they couldn't get anywhere else. The work that used to lose money starts to make it.